Every business tells a story about itself. What I do, for every client, is notice where that story and the client's actual experience start to drift apart. Sometimes it's small. Sometimes it's the whole strategy. Either way, finding it is the first step.
Earlier in my career, I spent seven years in increasingly senior roles at a Washington, D.C.-based international organization. I managed large budgets, cross-functional teams, and the kind of institutional complexity that teaches you to ask better questions before you act.
I've since worked with independent therapists, fitness studios, spas, and retreat leaders. My research includes original reporting on where hospitality wellness programming tends to fall short, built on direct interviews with resort spa and wellness leaders.
In 2026 I completed comprehensive Pilates instructor certification. This year changed what I can see in operations and programming. A year of training in a multi-studio system teaches you what the daily reality of wellness delivery involves: staffing, scheduling, equipment throughput, and the gap between what a front-line team can deliver and what it does deliver. I hold Precision Nutrition certifications as well.
I work with practitioners building a local reputation, and I work with multi-department properties managing groups, events, and longer guest relationships. Different scale, same underlying work: ask the right questions, find what the evidence shows, build a plan from there.
MS in Marketing, Johns Hopkins University. BS in Journalism, University of Kansas. Based in Boulder County, Colorado.
Most wellness marketing gets developed by people who have never cued a client, handled an upset guest, or helped a class go from exhausted to energized at 5:30 am.
Heather builds marketing strategy for wellness businesses from the inside out: knowing the floor, the scheduling, and the guest experience.
What about you? Tell me about your plans and goals. Together we can make your wellness vision happen.