An open invitation for equipment makers, product lines, and wellness vendors whose accounts underuse what they bought. Walk into the back of a spa and you find the evidence. Cases of a retail line the front desk stopped mentioning. A backbar product two therapists learned and the rest book around.
Find out what your accounts will not tell you
Accounts perform for their vendor. I interview them as an outside party, read the usage data alongside what people say, and separate the scheduling problem from the staffing problem from the sales-language problem. Those three look identical on a spreadsheet and take three different fixes. The same method assesses a prospective partner before you fund one. You get findings in writing, ranked, with the reasoning visible so your team can argue with it.
Build enablement your accounts will use
Programming guides, staff education, and sales language written by someone who has taught on the apparatus and sat across from the directors who buy it. Most vendor education fails because a marketer wrote it and a practitioner read one page. You get deployable assets plus a rollout sequence.
Get your accounts' results in front of the people who buy next
Trade press, podcasts, conference stages. The pitch works when it gives the outlet something worth publishing and gives your account visibility they want anyway. Two decades of writing that pitch taught me what an editor kills and what a booker forwards. You get the plan, the pitches, and the follow-through.
Report on where the category moves next
Dozens of original interviews with spa directors, resort fitness leaders, and hospitality operators. Recent territory: the informed-guest shift, longevity programming taking spa square footage, recovery equipment moving from clinic to lobby. You get primary findings you can plan against.
Diagnosis before recommendations. Verification before writing. Everything in writing, so your team acts without me in the room.
You get the plan; your people run it. Most engagements start with a conversation and a fixed-fee proposal within a week.
Marketing strategist with comprehensive Pilates instructor certification, PN1 and PN2, and more than a hundred wellness brands, spas, and destination resorts in the client portfolio. I trained across four studio locations and watched which equipment filled and which collected dust. I interview operators and equipment founders as primary research.
Earlier I ran a division connecting artisan producers across international markets to buyers in the United States, work that came down to getting the right two parties in a room.